When you’re targeting e-commerce businesses for outreach, it’s not enough to just send emails to anyone with an @ecommerce.com address. If you’re serious about growing your business, you need to get in touch with the right people—the decision-makers who can actually make a call on your offer.

But how do you find these individuals when e-commerce companies are often full of departments, teams, and layers of people?

In this article, I’ll walk you through five ways to find the right decision-makers at e-commerce companies and improve your cold outreach success.

1. Leverage LinkedIn for Direct Access

LinkedIn is a goldmine for finding decision-makers, especially at e-commerce companies. With LinkedIn’s advanced search features, you can filter by job title, company size, and even industry.

The Fix:

• Use LinkedIn search filters:
  Type in job titles like “E-commerce Manager,” “Head of Growth,” “Founder,” or “Chief Marketing Officer.”
  Check their LinkedIn profiles for contact info or send them a connection request with a personalized message.
  Bonus: LinkedIn Sales Navigator is a paid tool that offers even more advanced filtering options.

2. Check Company Websites and About Pages

When you're looking for specific contacts, e-commerce company websites are an often-overlooked resource. The "About Us" or "Team" page is a treasure trove of information that can help you figure out who is behind decisions.

The Fix:

• Look for team or leadership pages:
  Many companies list their leadership team or key departments, which will tell you exactly who is in charge of the areas you're interested in (e.g., marketing, sales, customer service).
  If no contact info is listed, Google their names to find their professional profiles.

3. Use Email Finder Tools

Email finder tools like Hunter.io, Skrapp, or Apollo can help you find the exact contact information for decision-makers at e-commerce companies.

The Fix:

• Run a search by company domain:
  Enter the company’s website domain to find a list of potential emails, especially for people in decision-making roles.
  Ecomleads can also help with this, providing direct access to verified e-commerce decision-makers for better targeting.

4. Attend E-commerce Webinars & Conferences

E-commerce professionals often attend industry-specific webinars, online summits, and conferences. These events are excellent opportunities to network and find out who’s leading the charge in e-commerce companies.

The Fix:

• Participate in industry webinars and online events:
  Take advantage of the “who’s attending” lists and reach out to decision-makers directly during or after the event.
  Many speakers and panelists also have their contact information available for follow-up.

5. Utilize Online Directories & Marketplaces

Online directories such as Crunchbase, Clutch, or G2 offer comprehensive lists of businesses, including e-commerce companies. These platforms also often highlight key employees or decision-makers in their company profiles.

The Fix:

• Filter and search by industry:
  Find e-commerce companies in your niche, and check their company profiles for key personnel.
  Some platforms, like Crunchbase, also provide contact details directly, which is super helpful for reaching out.

Conclusion: Be Strategic, Not Generic

Finding the right decision-makers is critical to your cold outreach success. By using the right tools, attending events, and researching company leadership, you can target the people who will have the power to say “yes” to your offer.

If you're looking for verified decision-makers in the e-commerce space, don’t forget that platforms like Ecomleads can save you hours of research and give you access to a goldmine of high-quality leads.

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Final Thoughts

Success in e-commerce outreach isn’t about casting a wide net—it’s about targeting the right people. By using the methods above, you’ll be able to connect with the decision-makers who can take your business to the next level. And if you want to skip the manual work, Ecomleads provides you with the contact details of verified e-commerce decision-makers, so you can focus on what really matters—closing deals.

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